We are Popular Fitness and Beyond

Our family-run business company has a long tradition in the industry. It was founded in 1982 by Joey Lord, who passed the business onto his son, Roberto, in 2005. We pride ourselves on providing outstanding customer service to order to guarantee that all of our clients are 100% satisfied.

Our Mission

To help accelerate fitness goals, by innovating and promoting products to improve workouts around the world.

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